In a recent US poll, youtube was more popular than live TV. This is an important milestone for social media in that for the first time, if you wish to get your ads viewed, TV is less popular than online video media. However, there is a big difference in conversion rates between the two delivery systems. Typically advertising on social media has relatively low return on investment (ROI), wheres TV and radio advertising is generally considered to be an effective way of increasing sales and brand awareness, mainly due to the passive delivery mechanism. It is much harder to force people to watch ads online than it is to slip them in the middle or at the start of live programming.

Read More